TV/Video Copywriting
Compelling TV spots or films engage consumers and enhance the emotional connection with your brand.
With the exception of mobile, American adults spend more time watching television than any other advertising medium. In fact, time spent on video is higher than time spent on radio, magazines, newspapers, billboards and guerilla marketing efforts combined.
Obviously, broadcast media reaches millions of people and can be an essential part of a successful branding or advertising campaign. Today, brands have to be able to appeal to their always-changing target markets, whether they need something humorous, emotionally evocative, educational, serious or silly. All while staying on-brand, consumer-focused and genuine.
“A good TV spot is a powerful addition to any marketing or advertising campaign. A great TV spot will leave a lasting impression on your audience, it will build brand equity and value over time and can act as a North Star for the company story as you grow, evolve and increase creative efforts.”
TV/Video Copywriting Services Offered
- Script Writing and Storyboarding
- Script Editing and Proofreading
- Consulting on Tone of Voice
- Consulting on Voiceover
- Consulting on Pacing