Google: Make life easier with a little help from our products.
Type of work: Global emails for Nest Renew, Google Assistant, Nest Aware and Pixel.
Account Role: As Creative Director/Copy Lead for the DSM team at FACTOR, I was responsible for providing copy direction, creative direction, content strategy, copyediting, ideation, strategy, creative team co-management, client relations, proofreading, quality assurance and research for emails that featured Google devices, services, apps, websites and emails.
Project: 1 of 3 emails for Google Bard (Google’s early AI experiment).
Project Role: I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: 1 of 2 emails for Earth Day, Nest Renew and Googles brand partnerships for climate change).
Project Role:I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: An email for Google Nest, Google Assistant and back to school.
Project Role:I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: 1 of 3 emails in a Welcome series for Nest Renew.
Project Role:I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: An email for Pixel and 2021 Pride Month.
Project Role:I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: 1 of 2 emails for Pixel 7 and Pixel 7 Pro.
Project Role:I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: Pitch for Nest Renews 2022 Content Planning.
Project Role:I was responsible for copy direction, creative direction, content strategy, copyediting, ideation, brand strategy, creative team co-management, client relations, proofreading, quality assurance and research.
Project: Onboarding Guide for Nest Aware.
Project Role:I was responsible for copy direction, copywriting, copyediting, ideation, brand strategy, client relations, proofreading, quality assurance and research.
Project: Google DSM at FACTOR agency.
Account/Project Role: Creative Director, Copy Lead
Clients: Google DSM (Devices and Services Marketing), and Nest Renew.
Responsibilities: Creative Direction, Copy Direction, Ideation, Strategy, UX Copywriting, Micro-Copywriting, Copy Editing, Proofreading, Quality Assurance and Research for Google devices, services, apps, websites and emails.
Also, I help lead a team of 30+ intelligent, hardworking and passionate Sr. Copywriters, Sr. Designers, Art Directors, Project and Program Managers around the country. I’m also a member of the DSM Team, the Factor creative leadership team, I am one of only two Copy Leads on the Google DSM team, and I report directly to the Founder/CEO and Co-Founder/CCO.
Confidentiality: Unfortunately for legal reasons, some of my creative samples for this project are proprietary and can’t be published. They are password-protected and available for temporary review upon request.
