Even with recent advancements in A.I., veteran Copywriters are still in-demand.

These days, Creative Director-level Copywriters need to know more and be able to lead a team, win pitches, new business and help senior leadership grow an agency. It’s not just being good at the writing and brainstorming anymore. It’s also everything else, and they can do it all.

Research. Insights. Ideation. Strategy. Content Strategy. Design. Photography. Film. Development. Project Management. Account Management. Since copy touches every other creative skillset, and it is ideally involved in every step of the project process, copywriters often wear many hats along the way.