AI Copywriting

Creating and using tools is how humankind evolved, from prehistoric stone knives to the horse and buggy and now, microchips and computer software. You are a human. AI is a tool. Use it and evolve. But… how? We’re all learning as we go, but here are a few things to consider, some examples of AI copywriting software and how AI can help you work smarter, not harder.

Fact check and edit everything accordingly. A recent study used ChatGPT to write abstracts for scientific papers and found that expert reviewers — actual scientists who review research for a living — could only identify 68% of the fake ChatGPT-generated abstracts. If you’re using these tools, the onus is on you to ensure the accuracy of your content.

While your marketing copy isn’t as crucial to human survival as the validity of scientific discoveries, it’s still important to have a proper fact checking process. AI copywriting tools can save you a lot of time, but letting false information slip by could do irreparable damage to your reputation and credibility.

Also, be aware of AI’s limitations. The term “artificial intelligence” can be misleading. AI tools don’t actually think to generate new ideas about the world, as we humans can. They can only synthesize information they’re given, or have previously received, to solve the question (or “prompt”) they’re currently tasked with. In short, an AI is only as “intelligent” as the algorithm it’s based on.

For example, a study measuring the accuracy of an app designed to identify cancerous skin lesions found that the AI could not reliably tell the difference between actual lesions and common flaws in digital photos, such as overexposure.

Long story short — AI copy tools can save you tons of time in idea generation or getting a rough draft started, but they can’t “see the forest for the trees,” as the old saying goes. AI can absolutely help you, but leave the big picture thinking to humans.