Round Robin Brainstorm

Breaking out into smaller teams encourages competitive collaboration.

This unique format of brainstorming encourages participants to add-on or modify each others ideas in real-time and essentially build the plane as they are flying it, so to speak.


A round robin is a great way to encourage your team members to think critically about a problem or challenge, as well as build on one another’s ideas. The format calls for dividing your team into small groups, and having each person pass their ideas along to the following teammate, who then offers counterpoints or further suggestions, helping identify potential weaknesses or spurring innovation within the session.

Looking at what the other group or participant suggested, write down reasons why their proposal might fail then move to the next panel. Based on the proposal and weaknesses, have each participant or group craft a final concept using the weaknesses as feedback.

β€œAn essential aspect of creativity is not being afraid to fail. ”

Dr. Edwin Land

Round Robin Brainstorm Services Offered

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