Reverse Brainstorm
Certain creative challenges require us to look at them from completely different angles.
This format suggests that team members flip the problem or brief on its head and try to come up with a potential solution from the opposite point of view.
It’s all in how we look at challenges. Reverse brainstorming involves looking at a problem from a different angle for generating ideas. Instead of asking, “What can we do to solve this problem?” the goal becomes, “How can we create this problem or make it worse?”
By focusing on the opposite of the problem or goal, team members can uncover new insights and approaches that they may not have considered otherwise.
Once the “reverse” ideas have been generated, participants can then work to flip them around and find ways to turn them into positive solutions.
“One sees great things from the valley, only small things from the peak. ”
G.K. Chesterton
Reverse Brainstorm Services Offered
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