Adidas

Adidas: Impossible is Nothing

Client: Adidas.

Challenge: Create consumer-facing, digital copy that will be used for adidas.com, email, social and mobile apps for Adidas.

Medium: Email, Website, Social and Mobile.

Capability: Copywriting, Copyediting, Creative Direction, Proofreading.

Role: As a Senior Copywriter at Thread agency, I was responsible for writing on-brand, story-led footwear and apparel product headlines, subheadlines and body copy for Adidas Originals, Classics, Training, Fitness and CORE.

Confidentiality: Unfortunately for legal reasons, all of my creative samples for this project are proprietary and can’t be published. They are password-protected and available for temporary review upon request.

Full Credits:

Company: Adidas / Thread

Creative Director: Audrey Aiken

Copy Leads: Sarah Rebecca Lewis; Mike Acker; Elizabeth Hickey and Charla Solheim.

Editor: Jessica Shulsinger

Project Manager: Sam Reynolds