Disney

Disney: The Happiest Place on Earth

Client: Disney.

Challenge: Create a pitch deck detailing the digital creative, mobile app experience, development and management for Disney.

Medium: Digital, Mobile and Retail.

Capability: Ideation, Creative Direction, Consumer Journey, Copywriting, Copyediting, Proofreading.

Role: As Senior Copywriter on the Disney pitch, I was responsible for coming up with thought starters and ideas for the Disney Rewards mobile app experience and consumer journey. I was also tasked with copywriting and copyediting for the Creative and Technology sections, and proofreading the entire deck.

Confidentiality: Unfortunately for legal reasons, some of my creative samples for this project are proprietary and can’t be published. They are password-protected and available for temporary review upon request.

Full Credits:

Company: Disney.

Creative Director: Josh Combs.

Associate Copy Director: Brett Glass.

Designer: Osamu Akatsu.

Project Director: Allia Burley.