Lifeproof

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Lifeproof: Let’s Go

Client: LifeProof. LifeProof offers iPhone, iPad and iPod cases that are waterproof, shock proof, dust proof and snow proof, plus the accessories to take your device to the extreme.

Challenge: LifeProof invited BASIC to pitch for their 2013 advertising rights and develop campaign ideas that would showcase the new Nuud iPad cover.

Medium: Outdoor, Print, Web

Capability: Copywriting

Role: As Senior Copywriter, I was responsible for developing campaign and messaging explorations that would highlight the Nuud iPad cover.

**Click on any of the images to zoom-in and view the samples.**

Full Credits:

Agency: BASIC

Executive Creative Director: Matt Faulk

Creative Director: Erich Broesel

Art Director: Chris Welch

Creative Strategist: Andrew Yanoscik

Senior Designer: Erwin Hines

Junior Designer: Arthur Armenta

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