Nii

Nii: Treat Yourself

Client: Nii. Nii Bar creates nutrient-dense, organic food bars. They are gluten-free, soy-free, vegan and non-GMO verified. Nii Foods is committed to creating the purest, healthiest, most vibrant foods. The foods they create are delicious, creative and innovative, which will empower and facilitate a healthy, active lifestyle.

Challenge: Nii Foods approached BASIC with an offer to allow them to become their AOR – BASIC would be responsible for everything from branding, advertising and marketing, to web design, web development and video production.

Medium: Online / Video / Print

Capability: Nii Energy Bar Discovery, Market and Audience research, Brand Identity tagline, Brand Positioning and Messaging Strategy, Brand Introduction, Copywriting, Copyediting.

Role: As Senior Copywriter, I was responsible for coming up with the market research, audience discovery, brand strategy, brand positioning, tone of voice and and a “Million-dollar tagline.” (Yes. This was actually a verbatim request from the client).

Additionally, I was responsible for creating concepts, storyboards and a script for both their 60-second and 30-second launch videos. I also helped with creative direction for the video shoot and was involved in location scouting, interviewing actors, sound design and post production.

Click on the expand button in the lower right-hand corner to watch the video in full-screen.

Full Credits:

Agency: BASIC

Executive Creative Director: Matt Faulk

Creative Director: Erich Broesel

Art Director: Chris Welch

Senior Designer: Erwin Hines

Junior Designer: Arthur Armenta

Director, Video Production Artist: Garrett Marks