Nike

Nike: Just Do It

Project: Pitch for Nike Basketball.
Role: I was responsible for coming up with the campaign idea, the 30-second script and storyboard for Zion Williamson.

Project: Pitch for Nike Sportswear.
Role: I was responsible for coming up with the editorialized series, ideas for content strategy, monthly calendar themes and explorational athlete moodboards and storyboards for Nike Sportswear, their partnership and the brands role in the 2020 Olympics in Tokyo, Japan.

Project: Pitch for Nike Golf.
Role: I was responsible for coming up with the campaign idea and the 60-second script for Tiger Woods.

Project: Nike App.
Role: I was responsible for ideation, new story angles, longer-form, editorial-style copywriting and copyediting for dozens of stories about amateur athletes all over the world. These stories helped raise awareness of some of the lesser-known social, racial, political, gender, economic, environmental and age-related issues, adversities and considerations that many athletes still face in sports today.

Project: Nike App.
Role: I was responsible for Content Strategy and Feed Takeover explorations.

Project: Nike App.
Role: I was responsible for Story Ideation and Copywriting.

Project: Nike App Launch.
Role: I was responsible for Consumer Journey Ideation and User Experience Copywriting.

Project: Nike.com Homepage Takeover for the 2016 NFL season launch.
Role: I was responsible for Copywriting, Consumer Journey and User Experience ideation.

Project: Nike.com website copy for Bags and Backpacks pages to launch for the 2016 Olympics.
Role: I was responsible for Copywriting, Consumer Journey and User Experience ideation.

Project: Nike global emails for the 2016 Olympics.
Role: I was responsible for Copywriting, editing and ideation.

Project: Nike North America emails for Mother’s and Father’s Day.
Role: I was responsible for Copywriting, editing and ideation.

Project: Nike global email (specifically the Subject Line and Preheader) for the Kobe A.D.
Role: I was responsible for Copywriting, editing and ideation.

Project: Nike x NBA FA18 GameDay Concept, App Feed Exploration, Content Strategy.
Role: I was responsible for Copy direction, creative direction, ideation, client presentation, writing, editing and deck delivery.

Project: Nike x NBA SP18 All-Star Game App Concept, App Feed Exploration and Content Strategy.
Role: I was responsible for Copy direction, creative direction, ideation, client presentation, writing, editing and deck delivery.

Project: Nike North America 2017-2018 App stories for Nike Sportswear, Nike Basketball, Nike Running, Jordan and Nike Young Athletes.
Role: I was responsible for Copywriting, editing and ideation.

Project: Nike Sales Video Scripts.
Role: I was responsible for Copywriting, editing and ideation for seasonal videos; creative direction, copy direction, for accompanying sales tools; interviewing athletes, capturing BTS and B-Roll footage, location scouting, product expertise; creating a story with a CD and video production artist in post-production.

Project: Nike Techsheet copy, Nike Sales App copy, and both Nike Tennis and Nike SB-specific .com landing pages, seasonal category stories and branded product copy.
Role: I was responsible for Copywriting, editing and ideation.

Client: Nike.

Challenge: Create editorial and seasonal content for nike.com, email, social and the app.

Medium: Digital, Video, Mobile and Social.

Capability: Copywriting, Copyediting, Creative Development, Creative Direction, Copy Direction.

Role: As Senior Copywriter at/on Nike, I was responsible for everything from digital copy, strategy and ideas to scripts, creative direction at photo, video shoots and editorial content.

Confidentiality: Unfortunately for legal reasons, many of my editorial concepts, messaging and creative samples for this project can’t be published or shared. They are password-protected and available for temporary review upon request.

Full Credits:

Companies: AKQA, NIKE

Creative/Copy Directors: Whitney Jenkins; Dan Peters; Reef Younis; John Gordon, Jason Murphy, Karl Schroeder.

Editors: Katy Devine; Candice Pires; Sara Fantl.

Designers: Nicole Schultz; Rhett McMullen; Aliza Kravatz; Kim Matecko, Sebastian Garber.

Directors/Video Production Artists and Video Editors: Dan Ortiz, Chris Lopez, Dusty McCord, Vivianne Chen.

Creative Producers, Producers: Jackie Fitzgerald; Christine Dippold; Ashley Bay; Matt Hathaway, Brittany Kelley.