NRG

NRG: Power to be Free

Client: NRG.

Challenge: Create branding, design and messaging guidelines for the energy client’s website, social media, emails and marketing materials.

Medium: Digital, Social, Print.

Capability: Copywriting, Copyediting, Copy Direction, Branding.

Role: As Senior Copywriter on NRG, I was responsible for creating and implementing branding guidelines, copy rules, hierarchy and templates for messaging across all corporate marketing efforts.

Confidentiality: Unfortunately for legal reasons, some of my creative samples for this project are proprietary and can’t be published. They are password-protected and available for temporary review upon request.

Full Credits:

Company: NRG

Creative/Copy Director: Dom Murphy, Brett Reese.

Editors: Jessica Stacy, Katy Devine.

Designers: Gustav Holtz, Osamu Akatsu.

Creative Producer, Producer: Jackie Fitzgerald.