PayPal

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PayPal: Send money to friends and family

Client: PayPal.

Challenge: Create a digital marketing campaign including emails, landing pages, banner ads, cross-selling footer module headlines, copy direction, creative direction, sticker and wallpaper ideation and copywriting.

Medium: Digital, Mobile and Email.

Capability: Copywriting, Copyediting, Creative Direction, Proofreading.

Role: As a freelance Senior Copywriter, I was responsible for writing copy for helping create a digital marketing campaign PayPal business merchants and platforms that included emails, landing pages, banner ads, cross-selling footer module headlines, copy direction, creative direction, sticker and wallpaper ideation and copywriting.

Confidentiality: Unfortunately for legal reasons, all of my creative samples for this project are proprietary and can’t be published. They are password-protected and available for temporary review upon request.

Full Credits:

Company: PayPal

Associate Copy Director/Writer: Annie Vieira.

Copy Lead/Senior Copywriter: Erik Zimmerman.

Copywriter: Jeanne Goshe.

Designer: Andrew.

Senior Producer: Krissy Brunsman.

Project Manager: Jake Baez.

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