Petco

Petco: Unleashed

Client: Petco. Petco is a leading pet specialty retailer that provides the products, services and advice that make it easier for our customers to be great pet parents.

Challenge: Petco hired Red Door Interactive to create a promotional plan that would showcase ‘Unleashed by Petco,’ their newest division of business. Unleashed provides the same knowledge and know-how offered by Petco, in a unique, smaller package.

We created an integrated advertising campaign that included banner advertisements, PPC ads, email marketing, a microsite and a social media marketing campaign.

Medium: Web

Capability: Copywriting

Role: As Copywriter, I came up with the concept for the social media marketing campaign, the messaging for the banner and PPC advertisements and ensured that the story was consistent across all touchpoints.

Click on any of the images to zoom-in and view the samples.

Full Credits:

Agency: Red Door Interactive

Executive Creative Director: Lisa Schiavello

Creative Director: Jeannie Frattoni

Art Director: Will Hansen

Associate Creative Director/Copywriter Sarah Hughes