PG&E

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PG&E: Together, Building a Better California

Client: PG&E.

Challenge: Create a campaign, supporting copy and a messaging style guide for PG&E that would raise awareness and lower commercial energy usage rates.

Medium: Online, Outdoor and Print.

Capability: Copywriting, Copyediting, Creative Direction, Art Direction and Campaign Generation.

Role: As a Freelance Associate Creative Director for PG&E, I was responsible for creating an on-brand campaign from scratch, copy headlines, taglines, descriptions and messaging style guidelines. I was also responsible for creative direction, creative review/approval, supporting art direction, design, photography and creative production.

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Full Credits:

Company: PG&E

Creative Director: Lynn Pulsifer.

Art Director: Brad McKeown.

Designers: Rachelle Mezziere.

Project Manager: Erin Hausch.

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