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REI: Give the Gift of the Outdoors

Client: REI.

Challenge: REI tasked BASIC to come up with a comprehensive, multi-channel marketing and branding campaign concept that would drive holiday shoppers in-store as well as build social brand ambassadors.

Medium: Print, Web, Outdoor, In-Store, OOH

Capability: Copywriting, Strategy, Campaign Ideation

Role: As Senior Copywriter, I was responsible for researching and developing an overarching strategy alongside a marketing and branding campaign for the 2013 holidays.

This campaign included a big idea, with a supporting tagline, on-brand messaging, website copy and outdoor messaging explorations to support the campaign.

**Click on any of the images to zoom-in and view the samples.**

Full Credits:

Agency: BASIC

Executive Creative Director: Matt Faulk

Creative Director: Erich Broesel

Creative Strategist: Andrew Yanoscik

Senior Designer: Erwin Hines

Junior Designer: Arthur Armenta

**The entire presentation deck as well as the design, branding and marketing examples and concepts were produced and designed by Matt Faulk and Erich Broesel.**

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