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SONY: The Order – 1886

Client: SONY.

Challenge: SONY reached-out to BASIC to come up with Key Art for posters and billboard explorations that would build excitement, buzz and raise awareness of their new video game ‘The Order: 1886’ within the gaming community and current brand ambassadors.

Medium: Print, Web, Ambient, OOH, Outdoor.

Capability: Copywriting, Creative Direction, Strategy.

Role: As Senior Copywriter, I was responsible for researching, concepting and developing an overarching branding strategy alongside an experiential marketing campaign that would support the Key Art for The Order: 1886.

This strategy and marketing campaign included blogger outreach that would give influential bloggers in the gaming community access to exclusive online content, posters, a microsite, social media prizes and more. The campaign was also supported by the development of branded, marketing collateral and ambient advertising efforts.

Click on any of the images to zoom-in and view the samples.

Full Credits:

Agency: BASIC

Executive Creative Director: Matt Faulk

Creative Director: Erich Broesel

Creative Strategist: Andrew Yanoscik

Designers: Erwin Hines, Arthur Armenta

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