Souplantation

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Souplantation: The Great American Road Trip

Client: Souplantation. Souplantation is a serve-yourself, all-you-care-to-eat dining experience featuring the freshest vegetables, salads, made-from-scratch soups and muffins, hot pastas and more!

Challenge: Souplantation tasked Red Door Interactive to raise awareness of their new summer menu as well as their upcoming holiday promotions.

We created an integrated advertising campaign that included banner advertisements, PPC ads, email marketing, a microsite and a social media marketing campaign.

Medium: Web

Capability: Copywriting

Role: As Copywriter, I was responsible for messaging for the weekly emails and monthly press releases that promoted the new summer menu.

**Click on any of the images to zoom-in and view the samples.**

Full Credits:

Agency: Red Door Interactive

Executive Creative Director: Lisa Schiavello

Creative Director: Jeannie Frattoni

Art Director: Patrick Cinco

Associate Creative Director/Copywriter Sarah Hughes

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