U.S. Soccer

U.S. Soccer: One Nation. One Team.

Client: U.S. Soccer.

Challenge: Come up with USWNT-specific Women’s World Cup (WWC) campaign taglines, copy for a brand new website and concepts for editorial content for the biggest football tournament in the world.

Medium: Digital.

Capability: Copywriting, Copyediting, Copy Direction.

Role: As Senior Copywriter on U.S. Soccer, I was responsible for WWC tagline explorations, writing and editing landing page copy for 30 player profile pages and providing copy direction for a template that could be used for future player profile pages.

Full Credits:

Company: U.S. Soccer

Creative Director: Dom Murphy.

Editor: Jessica Stacy, Katy Devine.

Designers: Osamu Akatsu, Sandra Zhovner.

Program Directors: Brian Breach, Jess Danner.