Women’s World Cup

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Women’s World Cup: Dare to Shine

Client: Women’s World Cup.

Challenge: AKQA was asked to pitch tournament campaign ideas and USWNT-specific taglines for the biggest football tournament in the world.

Medium: Digital.

Capability: Copywriting, Creative Direction.

Role: As Senior Copywriter on the Women’s World Cup pitch, I was responsible for coming up with tagline explorations for both the Women’s World Cup and the USWNT.

Confidentiality: Unfortunately for legal reasons, all of my creative samples for this project are proprietary and can’t be published. They are password-protected and available for temporary review upon request.

Full Credits:

Company: Women’s World Cup

Creative/Copy Directors: Ginny Golden, Josh Combs, Brad Hall, Riaad Van der Merwe.

Designers: Brad Hall, Ben Parisot.

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